San Diego company, Tula, creates the most beautiful baby carriers & wraps. Collaborating with them has been a dream. It started with a hint of an idea for a new textile design, and then an upcoming trade show with 600 [empty] square feet full of possibilities.

I collaborated with Tula’s owner, Ula, to create the Day Dreamer textile pattern, and later designed Tula’s trade show booth at the 2015 ABC Kids Expo to unveil the Day Dreamer line and showcase all their lovely woven and printed designs.

For the trade show booth, I worked with Tula’s owners & creative director to create a cohesive concept, and I built all the art displays and merchandising elements. After months of planning, building, weaving, painting, & three full days of installation, this vision for a one-of-a-kind trade show booth was brought to life.